The “IN.K.A.M.S. – International Key Account Management & Sales” project cofunded by the Erasmus+ Programme of the European Union aims to realize, pilot, disseminate and systematize a new University-based learning program focused on International Sales & Key Account Management, which is an integrated and permanent European framework which, through the change of the methodological paradigm, enables the development of International Sales & Key Account Management skills, with innovative, interactive modes that are adaptable to business and individual needs.

The project’s aim is to respond to a series of critical issues: intellectual unemployment, paucity of degree programs on sales management in European universities, episodic forms of synergies between universities and companies, that instead represent a key factor for competitiveness in the ET2020 strategy; the project involves the design of the new training curriculum, the creation of OER (Open Educational Resources), in line with the needs emerging, undertaking company check-ups  in SMEs to gather information and data to guide SMEs in the organization of strategic courses to improve planning and control of sales processes, and also to apply innovative teaching methodologies (movie education) and guide students in the Improvement Laboratory of Storytelling to conceive, This provides for the establishment of a stable multi-actor network of international excellence, including universities, consultancy and training centers, companies and business organizations to: adapt the curricula to current and future needs of the labor market and respond quickly the evolution of the needs of the economy, managing to anticipate the careers of the future and helping to shape them.

The IN.K.A.M.S. project involves 11 partners from 5 EU countries (Italy, Spain, Slovenia, Bulgaria and Poland) from the academic, training and chamber systems, able to capitalize on sectoral, geographical and technical-specialist diversity, to innovate models, methods and practices in the field of adult education.